SmartScope™ is the largest technological leap in the riflescope industry in over 50 years.

It is the world’s first integrated digital camera riflescope. SmartScope™ was introduced to the industry at the 2003 annual Shot Show, the largest outdoor industry trade show in the world. It was then introduced to the market during the fall of 2004 at a retail price of $1,695. The initial market introduction was targeted towards the high-end, non-price sensitive segment of the market.

Generation II SmartScope™ will be introduced in 2006 and will have a recommended retail price of $995. This will allow the product to stay in the high-end market while increasing volume. In 2007, the retail price of Generation II will be dropped to $599 and Generation III will be introduced at $995. By the end of 2007, SmartScope™ will have products and pricing that will appeal to most segments of the sportsman scope market.

Adirondack Optics is now in a position to significantly increase volume in the sportsman market through a combination of brand and price positioning.